Simplifying B2B Learning and Engagement

When Hill’s Pet Nutrition, a global leader in pet food innovation, needed to better educate and engage their network of employees, sales teams, and retail partners like Petco and PetSmart, they turned to The A Team for a strategic digital solution.

Our challenge: unify Hill’s various trade marketing websites, online training tools, and education resources into one cohesive platform that could serve multiple audiences - from internal sales reps to retail associates.

Our solution: Hill’s Pet Nutrition Academy, an intuitive digital learning and engagement hub designed to make training simple, accessible, and rewarding. The portal allows Hill’s partners to:

• Access tailored training modules and educational content.

• Navigate resources quickly and efficiently without confusion.

• Stay engaged through interactive, branded experiences that reflect Hill’s leadership in pet wellness and nutrition.

The result? A powerful, easy-to-use B2B digital platform that strengthened brand consistency, improved knowledge retention, and deepened relationships between Hill’s and its valued retail partners.

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