Paulaner USA
BROTHER BARNABAS SPEAKS
In an innovative fusion of tradition and technology, The A Team brought the iconic Brother Barnabas, a monk and Paulaner’s brewmaster, to life using artificial intelligence. This groundbreaking social media campaign was designed to captivate a new generation of beer aficionados while paying homage to the brand's storied past. The effort used humorous AI social videos of Brother Barnabas asking brand trivia questions. Those who engaged by answering the questions were entered into a sweepstakes to win a trip to Munich.
